Glossary

Two kinds of word turn up in this job: the ones the app uses, and the ones the business uses. Here are the common ones. The app has a fuller list under Glossary in Settings, searchable, with the finance terms in more depth.

Words the app uses

Lead

One person who might buy a car, and everything you know about them: their details, your notes, the calls and texts.

List

One of your three piles of leads — Leads, Active Leads and Archived Leads. You can rename all three.

Category

A column you sort leads into, named by you. Most stores use something like Uncontacted, Contacted and Sold.

Tag

A small coloured label on a lead — Hot, Trade-in, Finance — that you can filter by.

Lead source

Where a lead came from: your website, a listing site, a walk-in, a referral.

Interaction dot

The coloured dot beside a lead’s name. It shows how long it has been since you last touched that lead, so a list can be read at a glance.

Template

A saved text or email you send often, with blanks the app fills in from the lead.

Variable

One of those blanks — the lead’s name, their phone number — written in curly brackets inside a template.

Consent

A record that the lead agreed to be texted: what they agreed to, and when you captured it. Nothing texts a lead without it.

Opt-out

A lead replying STOP. Texting to that person stops until new consent is recorded.

Worksheet

The deal maths on a lead: price, fees, tax, the loan terms, and what the payment works out to.

Inventory

The store’s vehicles, shared by everyone on the Team plan and looked up by VIN.

Garage register

A second register of vehicles beside inventory, which you can export to a spreadsheet.

Task board

To Do, In Progress and Done cards with assignees and due dates. Everyone has a personal one; a store on Team also has a shared one.

Seat

One person’s place on a store’s Team plan. Five come with the plan.

Sponsor

The person whose subscription the store runs on. Only they can buy more seats.

Allowance

How much of something that costs money to run — texting, AI, photo work — your plan includes each month. Usage & Limits shows what is left.

Duplicate

The same person entered twice, usually because they came in through two channels. The app can find these and merge them.

Words the business uses

Speed-to-lead

How fast you answer a new lead. It is the number most strongly tied to whether you sell to them at all.

Touch

One contact with a lead: a call, a text, an email.

Disposition

What came of a contact — reached, left a message, booked, not interested.

Warm lead

Someone who has replied and is engaged.

Cold lead

Someone who has not replied yet, or has gone quiet.

Nurture

Keeping in touch with a lead who is not ready yet, so you are the one they call when they are.

Reactivation

Going back to old leads who never bought.

Appointment

A booked time for the lead to come in.

Show rate

How many booked appointments actually turn up.

No-show

A booked appointment that did not.

Trade-in

The vehicle the customer is handing over as part of the deal.

Trade equity

What the trade is worth beyond what is still owed on it. Money in the customer’s favour.

Negative equity

The opposite: they owe more on the trade than it is worth, and the difference has to go somewhere.

Down payment

Cash the customer puts in at the start.

Amount financed

What is actually borrowed once the trade, the down payment and the fees are settled.

Term

How many months the loan runs for.

APR

The yearly cost of borrowing, as a percentage.

LTV

Loan to value: what is borrowed against what the vehicle is worth. Lenders watch this closely.

Front-end gross

The profit on the vehicle itself.

Back-end gross

The profit on what is sold alongside it — warranty, protection products, financing.

F&I

Finance and insurance: the part of the deal after the price is agreed.

GAP

Cover for the gap between what insurance pays out on a write-off and what is still owed.

Booked

The lender has approved and the paperwork is accepted.

Funded

The lender has actually paid the store. This is the one that counts.

Lien

A claim registered against a vehicle, usually by whoever financed it. It must be cleared before a clean sale.

VIN

The vehicle identification number: seventeen characters, unique to that car. The app looks vehicles up by it.